Factors affecting satisfaction and loyalty to online group buying
نویسندگان
چکیده
منابع مشابه
Factors Affecting Consumers' Value Creation in Online Group Buying
Drawing upon the social capital theory (SCT), this study integrates social capital factors with the perspectives of consumer hedonic participation and platform capability of online group buying sites to explore how they affect consumer value creation toward online group buying (OGB). Data from 663 valid responses were obtained using an online large-scale survey. The conceptual framework was val...
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15 صفحه اولE-Satisfaction and E-Loyalty: Two Main Consequences of Online Buying Attributes
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متن کاملFactors Affecting Consumer Satisfaction of Online Purchase
Consumers frequently engage in pre-purchase search to extract up-to-date information for their purchase decisions. Search is an essential part of online comparison-shopping and decision-making process as it reduces purchase related uncertainty and increases the likelihood of purchase satisfaction. In this paper, we study how determinants of prepurchase search, purchase related uncertainty and t...
متن کاملFactors Associated with Static-price Online Group Buying
Numerous researchers explore key influencers of online consumer behavior, and the willingness to transact in the online environment in particular. The proliferation of online group buying websites is changing marketing strategies and buyers’ habits without doubt. The purpose of this research is to investigate and identify critical factors that affect the intention to purchase from group buying ...
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ژورنال
عنوان ژورنال: Revista de Gestão
سال: 2020
ISSN: 1809-2276,2177-8736
DOI: 10.1108/rege-02-2018-0037